Brittany McTier
© Brittany McTier

Creative Strategy for Purpose-Driven Brands

I shape brand identities to feel authentic, refined, and emotionally resonant. Through narrative storytelling and intuitive creative strategy, I help brands express their vision and connect with aligned audiences.

Signature Visual Style


Where storytelling meets visual resonance.


A glimpse into the kind of moments I create: story-driven, aesthetic, and emotionally aligned.


This featured travel reel reflects the heart and mood of my creative direction.


▶ Play Reel

How I support brands

-Creative direction (visual identity + mood)

-Brand storytelling (narrative, positioning, tone)

-Content creation for lifestyle, wellness, and travel brands

-Short-form video + aesthetic visual production

-Strategic copywriting for clarity + cohesion

-Brand refinement + alignment consulting

-Guidance on shaping a cohesive digital presence


Projects & Collaborations

A look at the creative projects I’ve collaborated on by shaping visuals, elevating story, and supporting brands with aligned, intentional direction.

— PROJECT NAME

Athayoga

(Altafulla, Spain)— Visual Direction & Long-Form Video Production



— ROLE

On-Camera Coaching & Video Production


— DATE

September 2025

At Athayoga, I created a set of long-form videos that centered the founder’s voice, presence, and story.


I guided the full creative process by choosing locations, shaping the visual tone, helping with styling, and directing her script delivery so the content felt personal, grounded, and inviting.


Over two weeks, we produced five videos that highlight her work with warmth and authenticity.


Deliverables:

-Filmed 5 long-form videos for brand use

-Selected filming locations + visual environments

-Guided on-camera delivery to ensure confident, grounded presence and natural storytelling.

-Directed performance pacing and posture for an authentic, compelling connection on screen.

-Managed framing, pacing, and mood for cohesive storytelling

-Edited and delivered polished video files for promotional use

Yoga, Confidence & the Teaching Journey

Guidance from the heart of Athayoga in Altafulla


Capturing the founder’s voice, presence, and story, through thoughtful long-form narrative.


Watch video here →

— PROJECT NAME

La Casa del Boscos (Tarragona, Spain) — Daily Reel Series (Creative Direction)


— ROLE

Aesthetic Content Creator


— DATE

September 2025

At La Casa del Boscos in Tarragona, I produced a four-part reel series that blended on-camera commentary with atmospheric visuals of the retreat.


Each piece highlighted unique elements of the space — from the host’s curated art collection to the intimate outdoor areas — while pairing thoughtful narration with aesthetic, mood-driven edits.


The result was a set of videos that felt personal, warm, and reflective of the property’s soul.


Deliverables:

-4 aesthetic reels

-Creative direction + shot sequencing

-On-camera commentary + scripted voice framing

-Music + tone selection

-Stories showcasing design accents and guest experience


Arrival Reel

Welcome to La Casa del Boscos


A peaceful, thoughtful stay, where unforgettable stories begin.


Watch Reel →


Mini Art Museum

Every Corner Has a Story


Captured inside La Casa del Boscos where the art greets you.


Watch Reel →

— PROJECT NAME

Casa Pardal (near Calaf, Spain)


Brand Storytelling, Website Revamp & Creative Strategy


— ROLE

Aesthetic Content Creator


— DATE

October-November 2025

At Casa Pardal, I provided full-spectrum creative support to strengthen the retreat’s digital identity and guest-facing experience. This included updating the website with new narrative copy, reorganizing layout and sections, curating imagery, and refining the overall brand tone to reflect the host’s slow-living mission.


I developed a complete blog post from concept to publish-ready (story angle, title, copy, SEO, RankMath optimization), produced a complementary reel, and independently designed a reflective journal prompt guide to enhance the guest experience.


Additionally, I created a curated Benable list featuring the blog, the journal guide, and a tailored “what to bring” list to support guest preparation and increase website engagement.


The result was a cohesive, elevated brand presence with storytelling, visuals, and strategy working seamlessly together.


Deliverables:

-Website storytelling copy (home + retreat + coliving + coworking + contact/booking)

-SEO setup using RankMath

-Blog post concept, structure, writing, and SEO

-Custom-designed journal reflection guide

-Branded aesthetic reel

-Curated Benable packing + preparation guide (guest experience)

-Visual direction for updated site photos and layout


Casa Pardal Final Live Website Updates


Current live version of the site (captured on Nov 25),

blending my website copy and design direction with the host’s preferred updates.


Behind the Scenes (WordPress + Elementor Edits)

Editing view showcasing examples of the storytelling copy and structural improvements I implemented during the redesign.

Brand Enhancements & Supporting Assets

Blog Post

A narrative-driven blog post I conceptualized and wrote to strengthen Casa Pardal’s digital presence.


I developed the theme, structure, copy, SEO optimization (RankMath), and selected the accompanying visuals.


View here →

Reel

A short-form storytelling reel capturing the retreat’s atmosphere, visual identity, and guest experience.


Developed to enhance their social visibility and strengthen emotional connection with potential visitors.


View here →

Journal Guide

A custom reflection guide I conceptualized and designed to align with Casa Pardal’s slow-living values.


Created as an added touchpoint for guests to deepen their retreat experience.


View here →



Benable List

A curated resources list tailored to Casa Pardal’s audience, offering guests practical recommendations, retreat essentials, and aligned lifestyle tools.


Designed to support discoverability and guest readiness.


View here →